Proactive Report

FEBRUARY 20, 2011

While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick. Research from BazaarVoice and the CMO Council shows that as social media is maturing the C-Suite wants to see conversions and how it is affecting sales and revenue.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Metrics like aggregate daily comments and likes per page and per post, and things like that.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Metrics like aggregate daily comments and likes per page and per post, and things like that.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. .&#

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 2, 2012

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. I think the metric side of that is difficult. Eric : I do, I do. I would like to maybe shed some light into the inner workings here at Social Pros. Jay : Uh-oh.

Social Media 115

Social Media Groups Groups Team 115