Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

AUGUST 2, 2012

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. But at the same time, there’s a corresponding rise in content marketing , which is not no cost, but it’s certainly lower cost than most things involving a media buy. Jay : Uh-oh.

Social Media 115

Social Media Groups Groups Team 115

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Erin Mulligan Nelson.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257