Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The financial services and banking client is conservative and hugely risk averse. Simply put, one way is easier, two-way (and multi-way) is hard. Regulatory concerns abound.

Company 231

Company Social Media Posterous StumbleUpon 231

Ignite Social Media

APRIL 7, 2021

Create a community. Simply asking them to respond with an emoji or for them to share UGC related to your brand is a great way to start creating a community. Organic content and engagement examples from our #client, The Outer Banks of North Carolina. And don’t forget to answer them when they comment! Keep it evergreen.

Organization 187

Organization Social Media Content Analysis 187

Sprout Social

JUNE 26, 2023

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Live chat with a customer service rep Create an online community where customers can ask questions and get help from a company rep or other members.

Loyalty 121

Loyalty Retail Data Strategy 121

Laurel Papworth

FEBRUARY 12, 2012

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. So I could trial the idea with the community.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 20, 2010

I joined it to yell at Wachovia Bank because they were mistreating my wife with inexplicable fees. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. I would have assumed just the opposite.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. They focus on fostering customer behaviors that lead to profitability. USAA Bank already knew that customers were using technology to make their “banking lives&# more productive.

Social Media 119

Social Media Strategy Mobile Consultant 119