Convince & Convert

AUGUST 28, 2013

Is Social TV Overrated? I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership. Jay is the founder of [link] and host of the Social Pros podcast.

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Research Nielsen Twitter Loyalty 134

WebInKnow

DECEMBER 16, 2020

As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event.

Eventful 98

Eventful How To Back channel Social Media 98

Net-Savvy Executive

APRIL 26, 2011

On an average day, I don't spend much time with Twitter. It's the social media water cooler , where there's always something interesting but rarely anything I can't afford to miss. To me, it's the unusual days that really prove Twitter's value. Twitter got a workout that day. Pointing to information.

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Eventful Twitter Radian6 Back channel 93

Diva Marketing Blog

OCTOBER 30, 2009

A zillion landing page blogs are pretending to be social media. The trick is on the Twitter automatic followers. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. Or sometimes just plain silly.

Social Media 64

Social Media Strategy Press Release Social Enterprise 64

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. Social media extends the drama for students involved.

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Back channel Social Media Class Education 228

Social Media Strategery

MARCH 23, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Who Owns Social Media? Everyone viewed “ownership&# of social media differently. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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Social Media Gov 2.0 Committee Collaboration 122

Convince & Convert

MAY 3, 2012

This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. My name is Eric Boggs , and welcome to Social Pros podcast, episode #14. Special Guest: Jason Falls, Social Media Explorer.

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Klout Social Media Conference Influencer 114