The 5 Reasons Most Companies Aren’t Measuring Social Media
Convince & Convert
FEBRUARY 3, 2011
Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. That’s not math; that’s folly.
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