Waxing UnLyrical

MAY 17, 2011

During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about).

Klout 195

Klout comScore Nielsen Sample 195

The Realtime Report

MARCH 7, 2017

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. In 2016 the tipping point was reached, and usage statistics showed that mobile devices were used more than desktop computers.

Content 121

Content Patterns Nielsen Mobile 121

Social Media Marketing

AUGUST 8, 2013

Fascinating statistics, particularly about the age of Twitter users. A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe.

Social Media 167

Social Media Nielsen Press Release News 167

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Behavioural Statistics is THE job of the future and of Big Data. Worked for a while (maybe) but now?

Research 107

Research Nielsen Sentiment Facebook 107

SocMed Sean

JANUARY 8, 2012

Because social networks have opened up the opportunity for consumers to easily share their opinions of products, brands and services and statistics clearly show that consumers prefer to purchase based on recommendations from family, friends and peers than they do based on marketing material.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Hootsuite

NOVEMBER 25, 2015

Social media advertising usage statistics. Here we are, about to unleash a slew of social media advertising statistics, and we choose to start with this one? Sorry to temporarily kill your buzz, but this statistic is important for framing the rest of this conversation. times higher than Nielsen’s norms for online advertising.

Advertising 112

Advertising Social Media List Statistics 112

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Pixlee

OCTOBER 18, 2016

One look at influencer marketing statistics quickly shows why brands are putting more of their budgets there: Each dollar invested in influencer marketing yields six dollars in ROI, according to Adweek. Nielsen reports that 92% of people trust recommendations from individuals. Influencers can give velocity to existing content.

Influencer 42

Influencer Brands Nielsen ROI 42

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Tags: Campaign Testing and Optimization Conferences and Events facebook Klout marketing metrics postrank social media statistics social media success metrics techpoint twitter.

Metrics 127

Metrics Postrank Klout Marketing 127

Pixlee

NOVEMBER 15, 2016

According to user generated content statistics, 85% of consumers consider user content to be more influential than strictly brand generated content. According to Nielsen, online reviews are the second most trusted source of brand messaging and information.

Content 41

Content UGC Loyalty Nielsen 41

Proactive Report

OCTOBER 26, 2011

Online releases can be tracked – for the first time you can get statistics of how many times your press release was accessed or downloaded. There are many choices for news online – according to Nielsen ratings the top ten online news websites are: Yahoo! Where should you aim to have your release indexed? NYTimes.com. Google News.

News 56

News Press Release Yahoo Nielsen 56

Ignite Social Media

FEBRUARY 11, 2021

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”

Social Media 171

Social Media CPC CPA Aggregator 171

Buzz Marketing for Technology

JUNE 27, 2008

The appropriate use of statistical software as a part of the data mining process is, of course, based on an appropriate understanding of the nature of data, sound inference, and an understanding of potentially meaningful relationships within a data set as they relate to decision-making. Nielsen, Jakob. (2000). Web Style Design.

Skills 100

Skills Collaboration Education Software 100

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. The variation beat out the control version with over 90% statistical confidence in all three goals they tested. Number of users or customers. Awards and recognition. Social shares (when done correctly).

Conversation 110

Conversation How To Review Influencer 110

Diva Marketing Blog

FEBRUARY 23, 2009

  I have an MBA in statistics and economics from the University of Chicago.    Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities.

Research 40

Research Social Media Cymfony Sample 40

Diva Marketing Blog

MAY 9, 2016

Danica Kombol : According to Nielsen , 92% of consumers trust recommendations from other people – even if they don’t know them personally – over promotional content that comes directly from brands, and 74% of consumers identify word of mouth as a key factor of their purchasing decisions.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

Danica Kombol : According to Nielsen , 92% of consumers trust recommendations from other people – even if they don’t know them personally – over promotional content that comes directly from brands, and 74% of consumers identify word of mouth as a key factor of their purchasing decisions.

Influencer 40

Influencer Marketing Fashion Campaign 40

Webbiquity SMM

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz. million followers”).

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

FEBRUARY 19, 2019

This research idea with Animoto all came from one simple statistic: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video – making square video more engaging, more effective, and easier to watch. According to a recent report from Nielsen, U.S. What’s next for video marketing?

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

This research idea with Animoto all came from one simple statistic: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video – making square video more engaging, more effective, and easier to watch. According to a recent report from Nielsen, U.S. What’s next for video marketing?

CPC 85

CPC Video Cost CPM 85

Mindjumpers

AUGUST 9, 2010

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Mapping the Social Internet | The social citizen says: August 9, 2010 at 7:40 pm [.]

comScore 232

comScore Microblogging Analysis Nielsen 232

Buzzlogix

MAY 9, 2017

Statistics from Nielsen show that 43 percent of consumers are more likely to make a purchase when they hear about it on social media. For instance, along with the original post, try also creating a podcast and linking to it, posting an infographic illustrating statistics related to your post topic, or a slideshow with relevant images.

Startup 49

Startup Social Media Tips Marketing 49

Convince & Convert

APRIL 6, 2010

Sharing this with my readers, very well laid out! link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Social Media Facts and Stats. And much more.

Research 210

Research Social Media B2B Marketing 210

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. As good as the statistics may sound, employee advocacy is not a project you launch, sit back and watch the leads roll in. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. What will be the “next&# big issues in social media marketing? by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

RT @jaybaer: Social Media Monitoring Tools-How To Pick the Right One [link] [link] tlouise RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Verizon Friend Great guest post!

Social Media 155

Social Media Radian6 Strategy SM2 155

Buzz Marketing for Technology

JUNE 27, 2008

Only if rigorous valid and reliable statistical methods show that they explain a large extent of such differences will it be worthwhile to invest in their further research and operational and didactic development. 58] Nielsen, J. Bryant, & D. Zillman (eds), Media Effects: Advances in Theory and Research (2nd ed.) (231-255).

Skills 207

Skills Education Telecommunications Journal 207

Webbiquity SMM

JANUARY 24, 2012

Jeff Bullas shares some interesting social media statistics (e.g., Mariel Loveland presents an outstanding infographic detailing the internal and external costs of social media marketing along with the expected savings or return in various business areas, drawing on both statistical and anecdotal data. Here’s the source.

Social Media 190

Social Media Tips ROI Nielsen 190

Convince & Convert

APRIL 22, 2010

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. [link] A must read for marketing executives. link] Jennifer Nausin Will use this in conversation today! Thanks @jaybaer! | Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). In a room full of 100 people there will statistically be at least two active bloggers. This is an important blog post, because it makes a prediction. It’s public, and you can comment.

Sites 96

Sites Industry Blogger News 96

Convince & Convert

SEPTEMBER 20, 2010

These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake. link] Mark Nielsen Is Twitter for Business Even Worth the Trouble? Jay I am actually puzzled by the statistic of 1% of users actually would use Twitter to contact a company about an issue.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Buffer Social

MARCH 16, 2017

According to Statistic , as of December 2015, the largest U.S. Pawel quoted a report by Nielsen which stated that “92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.”. Demographics — Is your target audience on Instagram?

Instagram 111

Instagram Advertising URL FAQ 111

The Realtime Report

SEPTEMBER 18, 2012

Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. Tweets from both conventions numbered 13.5 million, up from just 365,000 four years ago. TV Audience Down.

Social Media 150

Social Media Nielsen Social Networking News 150

Viper Chill

NOVEMBER 11, 2011

Sitting in front of a computer screen gathering statistics for a blog post is on one hand just the most boring, unglamorous looking thing on the planet. I heard a statistic a few years ago that said the average American adult watches 4 hours of TV per day. I don’t know; and I’m not sure why you’re willing to find out.

Products 84

Products Skills Research Case Study 84