As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics.  Social Media Statistics: Below are the sources I used to compile this video.  Opinion, not a statistic. Opinion, not a statistic. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Opinion, not a statistic. Opinion, not a statistic. By Erik Qualman. MORE >>

There were several takeaways from Nielsen’s recent mobile study surrounding restaurants, travel, and the automotive industry, but the one that surprised me the most was that 43% of automotive searches on mobile devices were done to do price comparisons. The second most important statistic from the study: Overall the study found that half of the mobile automotive search audience were doing longer term research but roughly half (49 percent) were “looking to make a purchase within the day.” simply had no idea it was THAT high. What does this mean for dealers? MORE >>

Consider a Nielsen study that illustrated how brand recall jumped from 50% in the group exposed to a TV ad alone, to 74% in the group exposed to multi-screen advertising (TV + PC + Smart phone + Tablet). Here are statistics to support your quest to have a mobilized content strategy. 64% of 25-34 year olds and 53% of 18-24 year olds now own smartphones ( Nielsen’s State of the Media: The Mobile Media Report Q3 2011 ) The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010 ( Nielsen ). C hange is coming, and it’s coming fast. MORE >>

From the article: " Motorola Mobility has released its ' Fourth Annual Media Engagement Barometer ,' containing some interesting statistics on TV and DVR usage. As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). nielsen. Who amongst us is able to consume all of the content that we save? But I no longer have the same habit that I used to have. email. MORE >>

Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. The Republican convention drew a significantly older audience on TV: out of 22 million who watched Ann Romney speak, Nielsen reported that nearly 15 million were 55 or older. Social Media Statistics Barack Obama Democratic National Convention Michelle Obama Mitt Romney Paul Ryan politics President Republican National Convention social networking MORE >>