Buzz Marketing for Technology

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Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES. So 3 days later on February 8th Google announced Google Buzz !

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Much like Lycos or Altavista or even Yahoo there were search engines that came before Google but Google closed the door on them.

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Remember the days back in 1999-2000 when everyone was trying to get a banner ad on the homepage of Yahoo!

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PR needs to Focus on Conversations

Buzz Marketing for Technology

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. PR becomes this amorphous blob that can move into many adjacent markets. Email this via Yahoo! Let me explain ….

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). The social side is interesting when it comes up in B2B or B2C. Emergence Marketing.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Yahoo Search blog. Jeff Jarvis. Jeremiah Owyang. Jevon MacDonald. John Hagel. John Proffitt. John Wallace. Lee Lefever. Les Siegel. Management Theory. Measurement. Messy World. Michael Rosenblum. Michael Skoler. Michael Wesch.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

crowdSPRING is the latest entry into the increasingly crowded crowdsourced graphic design service market. Think of it as Yahoo! With how flooded the market is with graphic designers it can be tough to get a foot in the door. For example, a b2b company has a great product and you have sales/production already started.