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Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. Fullmoon Digital, founded by Derek Chew, a former early Yahoo!

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

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Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Facebook quietly surpassed Yahoo last year to become the second largest website (according to Alexa.com) and is slowly closing the gap with Google which is now less than 10 million unique visitors per month!! I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Examples range from Google News and Yahoo! These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Share this on Mixx.

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Will Facebook replace your B2B Marketing email system?

Facebook 260
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Google, Yahoo and Bing aren’t the only places people go to look for information. What helps most, however, is having your content shared and passed along by others with high influence in your market space. To encourage sharing, in addition to being active on the leading social networks, place social sharing buttons on your site.

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

Remember the days back in 1999-2000 when everyone was trying to get a banner ad on the homepage of Yahoo! Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10.

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