Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Not all of these have hooks for gathering download information (that’s just not acceptable these days). B2B Marketing Content: Lure or Lasso? Share this on FriendFeed. Tweet This Post.

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Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Not all of these have hooks for gathering download information (that’s just not acceptable these days). B2B Marketing Content: Lure or Lasso? Share this on FriendFeed. Tweet This Post.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

APRIL 18, 2012

Download this report to learn about the emerging role of social media analysis. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Small Budget – Big Impact So let me ask you a question – if.

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Marketing Metrics B2B ROI 206

Buzz Marketing for Technology

FEBRUARY 16, 2009

Its brings into view the theory that the best way to spread ideas is to give them away for free – then why do B2B marketers have whitepapers hidden behind signup form? 82% of C level execs said they use search engines to get business information Source: B2B Magazine So it begs the question - why are we marketing in the same old ways?

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eBook MySpace B2B Upcoming 149

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website.

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Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

JANUARY 14, 2009

We began noticing a need for a “Fast Lane” for leads that were bingeing on white papers and forward to 20 internal contacts that each downloaded the paper. He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner. A lead nurturing super highway was born.

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How To System Software B2B 100

Buzz Marketing for Technology

NOVEMBER 9, 2009

Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories.

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B2B Case Study Marketing StumbleUpon 207