B2B Conversation Groups Jive 
Buzz Marketing for Technology
OCTOBER 19, 2011
I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. – With one-twelfth of the world connected through social media there is bound to be a conversation underway about your specific solution. Your PR needs to move from publications to conversations.
Buzz Marketing for Technology
NOVEMBER 9, 2011
I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. FOUND the ROI of Social Media for B2B Marketers!
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Webbiquity SMM
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).
Techipedia: Tamar Weinberg
MARCH 24, 2010
“Hit and run” guest posts are of little interest to us, for two reasons: (1) there’s a certain amount of work involved in getting someone set up as a new author and showing them the ropes; and (2) the community responds much much better to those they get to know and converse with regularly. Submit content that jives with the recipient.
Convince & Convert
SEPTEMBER 21, 2010
It’s About Retention I was heartened to see that with a few exceptions, most of the conversations, exhibiting companies, and sessions at SXSW positioned social media as a way to engage with current customers, rather than as a way to drive awareness or first-time sales. I didn't try to do too much. I didn't try to do too much.
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