Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

AUGUST 10, 2023

This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Polls and surveys Ask for opinions or feedback.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Polls and surveys Ask for opinions or feedback.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Marketing Salary Survey: Social Media Marketing by Aquent. Roundup of the Top Internet and Social Media Statistics by Awareness Community. Yes—sort of.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 20, 2010

Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Thoughtful post via @jaybaer w/ @ExactTarget research [link] RT @JasonFalls #B2B [link] Justin “Customers follow you on Twitter not to be informed, but to be interacted with.&# Well said, and I completely agree.

Social CRM 145

Social CRM Twitter B2B CoTweet 145