B2B Campaign Committee Marketing 
Oktopost
MARCH 2, 2020
This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. However, that is not the only reason manufacturing brands should adopt digital marketing.
Keyhole.co
APRIL 3, 2024
It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.
Sprout Social
FEBRUARY 5, 2024
Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn.
Convince & Convert
MARCH 8, 2016
In most companies – especially B2B firms – sales and marketing don’t get along. It’s not always pleasant, according to the Corporate Executive Board: 87% of the terms sales and marketing use to describe each other are negative. They sing the same song, but in very different ways. highlight to tweet).
Convince & Convert
FEBRUARY 24, 2010
because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.
Hootsuite
AUGUST 6, 2021
Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.
Webbiquity SMM
DECEMBER 17, 2013
Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?
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