Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

APRIL 14, 2021

We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. B2B marketers rejoice.

Social Media Management 133

Social Media Management Social Media HootSuite Template 133

Sprout Social

FEBRUARY 5, 2024

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She’s also a committee member of Black@, a Sprout community resource group.

Social Media 106

Social Media Authentication Communities Campaign 106

Hootsuite

AUGUST 6, 2021

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. When social media is given a seat at the leadership table, it enables your social team’s campaigns to become better aligned with your organization’s broader marketing goals. Stop creating posts by committee. How to take action.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. And with 70% of B2B marketers planning to create more content than ever this year, that trend won’t be reversing any time soon. They sing the same song, but in very different ways.

How To 60

How To Embedding B2B Patterns 60

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. Speed kills in this environment, and you can’t succumb to endless committee meetings, planning and spreadsheets, when you can win or lose customers every minute of every day. link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on.

Compete 116

Compete Conference Organization Social CRM 116