Sprout Social

SEPTEMBER 24, 2018

” When you’re ready to start posting videos, tap your avatar from the main IGTV page and click on the “+” in the right corner to select a video from your camera roll. This video from Cheddar begins with a shot of a delicious freakshake to grab your attention. View this post on Instagram.

Instagram 103

Instagram Fashion Hashtag Video 103

Later

NOVEMBER 4, 2018

Maybe it’s a makeup tutorial or a delicious recipe? If you notice better metrics on your videos that are under 30 seconds, focus on creating shorter video content. Metrics such as Taps Forward, Taps Backward, Next Story, and Exits are great for learning more about what your audience likes and dislikes.

Instagram 76

Instagram Video Analytics Feed 76

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 27, 2011

Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, a food trends discussion from an analyst, and an unexpected surprise. Despite all the apps and influence metrics and crazy stunts, social media isn’t a game. The Changing Timeline of PR.

Blogger 151

Blogger Klout Avatar Delicious 151

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 150

Social Media Strategy Influencer Social CRM 150

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Then, you use that number as a success metric for influence. Add an avatar and a bio at the minimum. Tweeted, Stumbled, and Delicious. Twitter Following a user and then unfollowing them before they have a chance to follow back. Or unfollowing them as soon as they follow you. And maybe then you submit a press release about it.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279