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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe. Not only that.

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5 Expert Tips for Growing Your Webinar Attendance

Convince & Convert

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. highlight to tweet).

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5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Here’s an example of how a recent webinar sponsored by a software provider serving automotive dealerships was able to engage their audience by delivering on their invitation’s promise. In the above webinar example there were two speakers. Get more content like this , plus the very BEST marketing education, totally free.

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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Automotive: Play with Cars: Automotive. Includes a downloadable Creative Best Practices manual focused on the automotive industry. Includes a downloadable “B2B Creative Playbook.” ” The Art and Science of Movie Marketing. Discover Growth: Facebook Marketing Solutions for Direct Response.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

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Instagram Engagement Rate Calculator + 5 Tips To Increase It

Keyhole.co

To build brand awareness, Instagram marketing is essential. Not only your target market, but high engagement can also bring people who are not your target viewers. For example, Puma focuses on sports and fitness shoes and apparel. It varies for B2B and B2C and depends on other additional factors. on Instagram.