Mindjumpers

MAY 3, 2013

Everything is closer and goes faster in the world of social media. Spelling mistakes, incorrect facts, or unhappy customers can turn into a big issue, and worst of all a crises that can damage your company and it’s reputation. In this way, you give your message authenticity and take responsibility, which is very important.

Issues 196

Issues Social Media How To Guidelines 196

Mindjumpers

MAY 12, 2011

Tweet Since many people have been talking about how brands should be humanized in this era of social media, I have come to think a bit further on the subject. Before we became involved in social media – or just in the online sphere for that matter – brands were “just” brands. Transparency + authenticity = human.

Social Media 211

Social Media Brands Authentication Reputation 211

Mindjumpers

MARCH 4, 2012

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent.

Social Media 237

Social Media How To Sentiment Data 237

Mindjumpers

FEBRUARY 17, 2011

Most bloggers from time to time write about brands and products whose reputation they approve of and can identify with. A blogger is in control of his or her own blog, which is what makes blogs an authentic and credible source of information. Therefore transparency is crucial as it is the case with social media in general.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Mindjumpers

JULY 12, 2010

Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them told (or shared if you prefer), and of course identify the so-called ‘influencers’. Most of all, it’s a matter of trust.

Influencer 216

Influencer Forums Reputation Blogger 216

Mindjumpers

MARCH 21, 2013

In finding the right power middle, you have to ensure the authenticity. The influencer shall keep his image and attract more followers – therefore the product must benefit the influencer’s good reputation. Therefore, remember to put an effort in identifying the right influencer, and thereby advancing your social reach.

Influencer 193

Influencer Guidelines Tumblr Reputation 193