Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Enter creator Christina Najarr, better known as Tinx on social media.

Products 90

Products Team Focus Group Collaboration 90

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Customer Advocacy.

Retail 68

Retail Authentication UGC Case Study 68

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Or is this simply the way that Brands approach the interaction of social media. Is it the way they view their role in the "conversation" of social media?

Social Media 85

Social Media Focus Group Authentication Retail 85

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brand Loyalty. Madison Reed features happy customers to showcase the results of their product.

Strategy 59

Strategy UGC Hotels Marketing 59

Ignite Social Media

DECEMBER 12, 2017

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now, it’s important to understand why social media content is so valuable. If you have a retail location, go in-store and get some content!

Social Media 239

Social Media Content UGC Influencer 239

Audiense

DECEMBER 19, 2016

From: The story of the world’s first global flight without fuel, and how social media helped ). Lucy Clarke, Social Chain. Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Britt Adami , social media manager, HaveYouHeard.

Trends 60

Trends Marketing Forums Microsoft 60