Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Social data offers a way out of the conundrum.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. Are we taking the easy way out, of a complex situation, to justify our activity in social networks? Interested in the process.

Engagement 76

Engagement Social Media Film Focus Group 76

Sprout Social

SEPTEMBER 30, 2020

It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 139

Twitter Survey Trends Hashtag 139

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. By strategizing their core focus on their community, Glossier doesn’t just “do social media”.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals. Read more about five ways to bring your brand persona to life on social media.

Brands 123

Brands Team Industry Research 123

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Or is this simply the way that Brands approach the interaction of social media. Is it the way they view their role in the "conversation" of social media?

Social Media 85

Social Media Focus Group Authentication Retail 85

Convince & Convert

JULY 2, 2014

Here are six ways to keep your brand in check and portray your company authentically: 1. It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. But be careful if you solicit feedback from customers on social media. Social Media Strategy'

Brands 142

Brands Survey Construction Comparison 142

The Realtime Report

JUNE 18, 2018

You can also conduct interviews or focus group discussions just like you do with your customers. The only downside is that you can’t guarantee the authenticity of their responses. You can improve your social media strategies if there is a need to do so. Feedback Forms and Surveys. This is fine though.

Strategy 70

Strategy How To Marketing Survey 70

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. The most highly engaged customers can often be found by scanning social media for user-generated content.

Strategy 59

Strategy UGC Hotels Marketing 59

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. When building your online presence and especially social media presence, it’s easy to be tempted in taking a broad approach. Ultimately, opt-in connections and engagements are critical.

Communities 54

Communities Brands Badge Focus Group 54

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program.

Social Media 120

Social Media Content Analysis Sports 120

Pam Moore

JULY 11, 2018

Align your social media and marketing efforts to your goals. Focus on developing content that enables you to have a conversation with your audience that they view as relevant and can resonate with their thinking and needs. Integration is the key to success with successful social brands. How are you different?

Apple 139

Apple Brands Tips Consultant 139

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Convince & Convert

DECEMBER 7, 2023

Create targeted micro-campaigns that address these groups specifically. Authenticity & Relatability As consumers become increasingly discerning about brand intentions, a genuine commitment to diversity signals honesty and integrity. Desire for Authenticity : Gen Z and Millennials can often detect insincerity from a mile away.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Pam Moore

APRIL 1, 2020

Align your social media and marketing efforts to your goals. Focus on developing content that enables you to have a conversation with your audience that they view as relevant and can resonate with their thinking and needs. Integration is the key to success with successful social brands. How are you different?

Apple 78

Apple Brands Tips Consultant 78

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Ignite Social Media

DECEMBER 12, 2017

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now, it’s important to understand why social media content is so valuable. Then you’ve stumbled across the right blog post. Repurpose Existing Assets.

Social Media 239

Social Media Content UGC Influencer 239

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Trends 111

Trends Social Media Data Authentication 111

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? For me, social media is the loooong haul and not a brief campaign. Offer pre-release access to new products/services.

Brands 133

Brands Message Boards Travel Forums 133

Buffer Social

JULY 27, 2023

🤔 Question : I want to improve the quality of my social media content, but the most popular advice is to create high-quality content to satisfy Google and other search engines. What advice do you have for consistently generating high-quality content for social media? Is it original and authentic?

Content 76

Content How To Guidelines Research 76

Hootsuite

NOVEMBER 3, 2020

What is social commerce? Social commerce is the process of selling products directly on social media. With social commerce , the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. Social commerce is not e-commerce.

Brands 145

Brands HootSuite Instagram Price 145

ProBlogger

AUGUST 30, 2015

Invite people from your email list to an informal focus group on the phone. Link your social media profiles to your email unsubscribe. Want more ideas to integrate social media and email? Check out Buffers post 6 Creative Ways to Combine Social Media and Email. Social Media.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Analyze industry and brand-relevant conversations on social media. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 110

B2B Research Sentiment Marketing 110

Later

JUNE 11, 2021

A comprehensive social media strategy is a major key to success on any platform, and Twitter is no different. In addition to all the great brand building you can do on Twitter, you can also use the platform as a big, global focus group for your brand. Cultivate Your Twitter Voice. Engage, Engage, Engage.

Twitter 86

Twitter How To Compete Hashtag 86

agora pulse

APRIL 29, 2020

What’s working for you these days in terms of your social media strategy? It could mean installing new systems and leveraging the power of awesome social media tools like Agorapulse or communication tools like Slack. Posted by The Social Media Hat on Friday, October 4, 2019. Tune In to Social Pulse Weekly.

YouTube 96

YouTube Strategy How To Video 96

Hootsuite

MAY 13, 2020

What’s the difference between a Facebook page and a Facebook group? Facebook pages serve the same purpose as your own personal profile: they’re a platform for broadcasting a point of view and creating an authentic, public presence with pictures and posts. You can choose for groups to be public, private or secret (how VIP!).

Groups 144

Groups Groups Engagement Facebook 144

Audiense

DECEMBER 19, 2016

From: The story of the world’s first global flight without fuel, and how social media helped ). Lucy Clarke, Social Chain. Britt Adami , social media manager, HaveYouHeard. You need a good understanding of business objectives and how social media can play a role in this. Holly Clarke, Airbnb.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121