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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. For marketers, the subjects of choice are usually their brand, their competitors, and their industry as a whole.

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When and How Brands Should Use UGC as Social Content

Ignite Social Media

UGC not only provides a fresh and authentic voice but also helps build trust and cultivate community engagement. It also helps build trust, as people tend to relate more to content made by everyday users than by polished brand marketing. Here’s a comprehensive guide to navigating the world of UGC. Need a jumpstart idea?

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. We all benefit because you can intimately understand your audience, helping to better build community and connection. What do they like?

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Social Spotlight: Four brands that shine through dark times

Sprout Social

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. There are brand opportunities you’ve never conceived of, and many of them are becoming apparent as we adjust to a different world.

Brands 101
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Keyhole helps brands learn their impact online.

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The complete crisis management guide for marketing leaders

Sprout Social

Other DNA test companies like MyHeritage and Ancestry followed suit and implemented two-factor authentication to avoid a similar breach and PR crisis. Alongside coordinating crisis response communications, she also worked with other departments to manage the emergency. The incident had a knock-on effect.