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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Again, you can “advertise&# upcoming webinars in your sidebar. Here are 20 ideas.

ROI 191
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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
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Eight steps to thriving on information overload

Buzz Marketing for Technology

Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover.

Web 2.0 244
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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. SAP White Paper: Service Delivery Innovation.

Process 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

It ideally should include: • The primary media contact’s name and contact information (including social network profile links). Upcoming events / sponsorships / speaking engagements (with speaker bios included). This is preferably one single individual, but can be multiple names (e.g. if absolutely necessary.