Direct Marketing Observations

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When Does Online Privacy Not Matter Anymore?

Direct Marketing Observations

CtoCloud Application is requesting permission to: Manage your contacts. Perform these operations when I’m not using the application. Take for example the liberties or assumptions that Live-Hive would like with your personal information. Manage your calendars. View basic information about your account. View your email address.

Privacy 168
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What Does it Mean When Social Media Companies Can’t Survive?

Direct Marketing Observations

With 12seconds.tv, I had used a dozen times or so and I could see an application or a place for it in the crowded world of social applications and services. Both companies had traffic and users, and both applications were free, but the problem was, they could not figure out how to make a living off of a social utility.

Company 183
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When Familiarity Breeds Familiarity

Direct Marketing Observations

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane. What does this mean?

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The ROI of Your MOM

Direct Marketing Observations

Flowtown – Social Media Marketing Application.

ROI 206
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I’m Worried About Google Plus

Direct Marketing Observations

It’s no secret to most of us in the digital world that Google’s track record in trying to roll out socially infused applications is not good. I can’t even remember the last time I checked in at Google Buzz. I’m starting to think that maybe Google Plus might fall into that category as well. Here’s why.

Google 212
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The Four Semi-Truths of Social Media

Direct Marketing Observations

Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc., fair enough. ——————-.

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The Ambient Conversations of Twitter

Direct Marketing Observations

A lot of you are still big believers in the conversational benefits of what Twitter can do for a business and I am too for that matter, but the ability to rise above the noise takes a deft touch, a solid working knowledge of Twitter tools and applications, and an ability to understand how they are best utilized.