Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps. Mobile App Economy is booming. Whether you are an individual app developer poised to take your good idea to greater heights or a company mapping out a more comprehensive mobile engagement strategy with apps at the center, this book will provide you direction, advice and inspiration. MORE >>

But a new mobile app from Atlas Premium Brands (APB) could do more than turn the tables on the likes of Facebook ; it could also provide brands and advertisers a much-needed opportunity to join the conversation. When it comes to mobile sports content, Atlas is a major league player with an innovative mobile business model. Nigel Tatlock, Atlas Premium Brands CEO, tells me he has already signed deals with advertisers including P&G —a brand well known for its massive mobile spend. Mobile Marketing Mobile Social MediaBrands get social. MORE >>

To do that, those of us who help bring you tools like Jugnoo’s Social Dashboard and our social media analytics tools are reliant on the interfaces (or APIs) that social networks like Twitter and Facebook provide to other software developers. Twitter, for instance, has – up to this point – offered a very open platform that has allowed third-party software developers to develop native desktop clients and mobile apps, while Twitter Inc. The current APIs for Facebook and LinkedIn, for instance, provide few if any ways to manage your connections or inbox. MORE >>

Lester Madden is third in our series of five innovators in mobile Augmented Reality (AR) stepping up to offer 2011 predictions. Lester is currently working at mobile operator Orange. In addition to his role in the mobile industry, Lester also blogs about trends and developments impacting AR at Augmented Planet. Some good news for mobile developers eager to get involved in mobile AR. The activity has shifted and I expect we’ll see developers embracing mobile natural feature tracking (real-time image recognition) in 2011. Mobile AR MORE >>

InMobi — a performance-based mobile ad network that cut its teeth in Asia and Africa before taking its model to developed regions such as Europe and North America — has spent the last months building up significant targeting and “customer discovery&# capabilities that help bring scale and real-time impact to mobile advertising. caught up with James Lamberti, InMobi’s VP of Research and Marketing , to discuss the company roadmap and deep-dive (in a separate podcast) into the key findings from A Global View Of Mobile Advertising – July 2010. MORE >>