Adam Sherk

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. Chartbeat Publishing.

Analytics 240
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My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. SEO Metrics for Publishers: How are You Tracking and Measuring Success? News Organizations on Google+: Which Pages Get the Most Engagement? 5 Ways that Social Media Impacts SEO.

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25 Random Observations about #MozCon Speakers

Adam Sherk

Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it. But still a strong presentation. Matt Peters – You can tell “Dr.

SEO 148
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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

This is to be expected, and it’s one reason why year-over-year metrics have more value than month-to-month. Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer. The best measuring stick for August 2009 is August 2008, not the months that preceded it.

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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives.

Sites 176
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SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. I’ll leave the in-depth answer to the analytics experts and Excel ninjas out there (along those lines a good recent post is Ian Lurie’s SEO Analytics, Middle Earth-Style ).

Metrics 164