Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further.

Examples 121

Examples Social Media Sentiment Influencer 121

Keyhole.co

FEBRUARY 16, 2024

What is YouTube competitor analytics ? Rather than doing everything with your hands, you can leverage a YouTube competitor analysis tool and substantially cut the time spent on competitive research. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. You’ll see why in a moment. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52

Pam Moore

MAY 19, 2023

Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception.

Team 147

Team Marketing ROI Training 147

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. Google Analytics – PR Dashboard. 2014 will see more emphasis on reporting PR results. Proving Value. Value is subjective.

ROI 69

ROI Case Study Health Care Insurance 69

Webbiquity SMM

JANUARY 2, 2013

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. No deposit, no return.

Social Media 245

Social Media B2B Marketing SEO 245

Techipedia: Tamar Weinberg

MAY 18, 2010

Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. Research the best strategies for you and the plan accordingly. Does your brand need a makeover? You’ll find out here first. correct me if not so.

Social Media 269

Social Media Strategy StumbleUpon Digg 269