Waxing UnLyrical

MARCH 28, 2011

How to be more analytical. Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Focusing on the numbers. Being more results-driven.

Analytics 168

Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

MAY 2, 2013

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Customer Care Team. Google search. There you have it.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. .

Meeting 100

Meeting Marketing Startup Communities 100

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Analytics, which can help you figure out not just which type of post performs the best, but when.

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

MARCH 27, 2015

And the sad truth, I think, is that it’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. But no one puts Social in a corner. Your social PR program is a lean, mean, dancing machine. This is intentional. There you have it.

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Diagrams Consultant Social Media Strategy 100