Sherrilynne Starkie

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

4 Twitter is developing new analytics dashboards. For example, a publisher can see who is reading and engaging with the content it posts along with which content performs the best. For example, a publisher can see who is reading and engaging with the content it posts along with which content performs the best.

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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Shared media is about engaging stakeholders on social networks. Earned media is about getting third-party media coverage for a business.

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. This should inform Twitter engagement and content development strategies.

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Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Shared Media : This is social media. You have no digital analytics to show you who saw it or if anyone was moved to act upon it.

Marketing 284
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Video Production Social networks are increasingly optimised for video content. Skills Why How. HTML, CSS and JavaScript.

Skills 334
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Top five: Linkedin keeps getting better

Sherrilynne Starkie

Instagram makes ephemeral content less…ephemeral. Google’s Featured Snippets not only help the algorithm to understand better web content, they now highlight related content, and this week the search engine also added more images. The business social network will also recommend LinkedIn Learning courses when relevant too.