article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

Using a zero-based budgeting framework lets you focus on accounting for projected costs and performance outcomes for new initiatives where there isn’t past data to reference. An influencer management platform like Tagger (which was recently acquired by Sprout Social ) will help you do this more efficiently.

Marketing 130
article thumbnail

What is a customer journey map and how to make your own [examples included]

Sprout Social

Streamline content creation, social customer care strategy and messaging optimization across every touchpoint. Departments use the customer journey map as a central reference to ensure a consistent and customer-focused approach. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

Examples 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

–Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing. My Related Posts widget now is just a custom HTML widget with the links to my most popular posts that I gather from Google Analytics.

WordPress 208
article thumbnail

Five Reasons Why I Love Wordpress

Firebelly

. | Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system.

WordPress 100
article thumbnail

Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information.

Marketing 284
article thumbnail

70+ Resources on How to Start a WordPress Blog

Kikolani

Google helps us out by showing us some traffic trends on different blogging and content management systems (CMS) on the web. Search Box – If you have a ton of content on your site, you need this. Afterall, you know people will want to search your volumes of content to find what they are seeking. Analytics.

article thumbnail

130 most important social media acronyms and slang you should know

Sprout Social

You might also come across some acronyms that refer to the features on those networks. Refers to a message sent between two users. Refers to companies that cater to the needs of other businesses. Refers to companies that sell products or services directly to customers. CMGR – Community manager. DM – Direct message.