Remove influence
article thumbnail

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. This allows Mapfre to target and personalize their marketing campaigns across all their digital channels.

Marketing 144
article thumbnail

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

It’s not a typical marketing-focused approach like you might see from other social media campaigns. It gets a little bit more difficult when you get into something like health care. Taulbee: Another thing that we talk about to our clients a lot is understanding the impact of influence.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Adapting to More Digital and Social Ways of Being in a Time of Crisis

Hootsuite

Social platforms offer critical infrastructure, helping government agencies, hospitals, and health care organizations coordinate fast responses and speedy citizen engagement. But rather than lay off employees, the company redeployed more than 100 beauty advisors as online influencers. Take health care, for example.

article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. How the Twitter Algorithm Works. Dashboard.

List 145
article thumbnail

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

such as Google Analytics). Influence Class Audio Download. Respond to blog comments and establish relationship with readers. Pay attention to readers by closely monitoring popular blog post and keywords search (using tools. Blogging habits. Blog regularly and develop a time budget for blogging. Read other blogs regularly. Great Blogs.

Blogger 100
article thumbnail

Top Skills for 2016 from LinkedIn

Proactive Report

One agency had a stellar study on health care but when they first released it they got zero media interest. We can find out what problems people are having, how they feel about your brand ad your competitors, what their needs and aspirations are and who the influencers are in that space. Campaign Management.

Skills 40