Jeff Esposito

article thumbnail

Book Review: Digital Marketing Analytics [video]

Jeff Esposito

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. Oh and if you want to buy the book, you can get it from Amazon. Book Review Social Business social media Chuck Hemann Digital Marketing Analytics Ken Burbary' like to learn. Well done fellas.

article thumbnail

Women like Pinterest, measuring and Instagram

Jeff Esposito

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. I think data like this will start a brand gold rush towards the site’s power users similar to the rush to work with mommy bloggers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reflecting on last year’s top Tweets

Jeff Esposito

A: RT @ jeffespo : @ aschweig enough to buy skinny jeans and not enough to make the pockets bulge. OH: He is the Dr. Phil of analytics. . @ jeffespo Like the Olive Garden! Unlimited Bread (sticks) and Bottomless Wine! Michael Dolan (@EvilPRGuy) April 5, 2012. Q: How much are hipsters really worth? straight to the moon.

Vocus 40
article thumbnail

Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

But many lost track that we were buying from George Jung , Walter White or Tony Montoya and got hooked on the freemium model – Yes, that community that you built on Facebook is just rented real estate and your company does not own the user or their data.

Meme 54
article thumbnail

Five for Friday 7.9

Jeff Esposito

The email marketing companies started the buying frenzy and other industries have followed suit. For Marketwire (client of theirs) this gives them analytics that take a deeper dive into social releases and provide a better offering for their client. Sysmos Acquired by Marketwire – Now this news was not surprising at all.