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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.).

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13 of the Best Free Social Media Management Tools

Later

Here are some of the best free social media management tools, apps, and software that many successful brands swear by: #1 Free Social Media Management Tools: Later. Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. Want to learn how to use Over for your brand?

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How to Use Micro Influencer Marketing to Grow Your Business

Later

Read on to find out how you can leverage Micro influencers to grow your brand. Influencer marketing has become an effective way to drive sales and grow your brand on Instagram. So, when it’s time to recommend a product or brand, the response will often be overwhelmingly positive. Raise brand awareness? Table of Contents

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What is attribution modeling for social media marketing?

Sprout Social

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Urchin Tracking Modules (UTM) allow you to add tags at the end of a URL so you can track where the link click came from, what type of traffic it is and if it’s associated to a certain campaign.

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Ecommerce SEO in 2021: Google’s Algorithm Update

Pixlee

Search Engine Optimization (SEO) is a key factor for ecommerce websites looking to beat out the competition, as ranking highly in search results allows more people to discover your brand organically. includes a Google My Business page, business profiles on industry-related directory sites, optimized branded searches, and brand mentions. .

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UTM Tracking: The Major Key of Social ROI

Sprout Social

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. UTM stands for “Urchin Tracking Module.” If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. Enter UTM URL builders. We understand why.

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UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTMs, or Urchin Tracking Modules, are a tracking device to help you get really specific with your traffic source. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from.

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