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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Here are a few more of the top features you’ll find in Hootsuite Analytics.

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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

Make sure you add the social media profiles of your competitors to a competitor analytics tool like Keyhole. Conducting customer surveys: By surveying your competitor’s customers, you can get an idea of their strengths and weaknesses from the customer’s perspective. What messages are they promoting in their ads?

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

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The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. BrandMentions 5. Digimind 9.