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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Pricing available on request.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. The economy (16%) and analytics (12%) trail considerably at second and third. earns $78,475 per year.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Here are a few more of the top features you’ll find in Hootsuite Analytics.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Brand sentiment analysis is a technique that leverages artificial intelligence, machine learning, natural language processing, and named entity recognition to measure and interpret people’s thoughts, opinions, and feelings about your company. Let’s say you get these responses to a survey: “ That’s highly unlikely.”

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112
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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

Make sure you add the social media profiles of your competitors to a competitor analytics tool like Keyhole. Conducting customer surveys: By surveying your competitor’s customers, you can get an idea of their strengths and weaknesses from the customer’s perspective. What messages are they promoting in their ads?