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Study shows social media drives sales

Sherrilynne Starkie

Photo credit: Wikipedia). The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Wikipedia rules the waves. The Air Miles program logo in Canada since 2009. In total, over 99,000 unique posts were analyzed.

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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Wikipedia defines emotional branding as follows: “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. 50 Ways to Inspire Your Audience (white paper). You Are the Media!

Brands 166
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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Wikipedia defines emotional branding as follows: “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs and aspirations. 50 Ways to Inspire Your Audience (white paper). 20 Tips to Humanize Your Brand.

Brands 113
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Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Wikipedia defines emotional branding as follows: “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. “Horvitz says he was surprised that their analysis so closely matched the 1967 result. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. in Reviews.

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Social Media is Scary - How to Address Junior Employees

Social Media Strategery

I pulled together some basic briefings and white papers, but never really got traction beyond my core team. But then the words of Thomas Fingar , Deputy Director of National Intelligence for Analysis and Chairman of the National Intelligence Council, seem outstandingly relevant. It’s been written up.

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

Source: Wikipedia. Audience analysis worksheet to help you identify and prioritize your top audiences. 8 Steps to Develop a Social Business Plan and Strategy (white paper). Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Help you focus on needs of your audience.

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