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Study shows social media drives sales

Sherrilynne Starkie

Photo credit: Wikipedia). Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Wikipedia rules the waves. The Air Miles program logo in Canada since 2009. In total, over 99,000 unique posts were analyzed.

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Journalism and Wikipedia – Wanky Balls

Laurel Papworth

From TheBitterWallet : It won’t surprise you that Big Chill was never called Wanky Balls, Sweaty Nads, Greasy Schlong or anything else for that matter because you see, the bone idle newsrag decided to believe something that was written on a Wikipedia page about the event ( screengrab here ). From Wikipedia so may or may not be true.

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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Wikipedia defines emotional branding as follows: “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. 50 Ways to Inspire Your Audience (white paper). You Are the Media!

Brands 166
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Monday Roundup: Moving Forward

Waxing UnLyrical

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. How to Apologize Like a Boss. Now it’s your turn!

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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Wikipedia defines emotional branding as follows: “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs and aspirations. 50 Ways to Inspire Your Audience (white paper). 20 Tips to Humanize Your Brand.

Brands 113
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Semantics: Social Media Policy, or Guidelines?

SocialFish

We SocialFish wrote a white paper about it, there’s the Social Media Governance web site with a data base of 154 policies and a Google search of “social media policy” has 440 million results. Although the SocialFish white paper and many others use the term “social media policy”, we are really talking about social media guidelines.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid).

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