Social and Logical

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Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. Research psychology has defined a framework called ABA (applied behavioral analysis). So, how can this be accomplished? It is simple and effective. The first step is to identify the behavior that you want.

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Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

Tags: Bounty , Paper Towel Gang , You Tube Comments Leave a Comment Categories Engagment , Just Because , Marketing , Perspectives Author greenchristine ← The Art of Being Personal While Sticking To Business Objectives Something Old, Something New, The Beatles On i-Tunes → Like Be the first to like this post.

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The Spirit of Engagement

Social and Logical

Likewise, analysis can only get you so far when it comes to social media. The Business of Online Marketing. A flood of data should never be allowed to wash away your common sense and your own feeling for the market. Pretty silly isn’t it? Check out 9:30 in the video clip below. It has become needlessly complicated.

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What Went Wrong With the Digital Death Campaign

Social and Logical

But this type of scenario is all too familiar in the world of marketing. It’s also common for marketers to come up with projections that only amount to wishful thinking. Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. Behaviorism Helps Explain.

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