Remove influence
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Results can be exported to Excel for further sorting and analysis. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Nielsen BuzzMetrics. Social Mention. Budget: We don’t need no stinkin’ budget.

SM2 202
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. You can tell if they’re happy or upset by their tone.

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Best Social Media Monitoring Tools

Bill Hartzer

This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. are having a major influence towards the online perception of your brand.

Cymfony 152
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? What questions are you trying to answer? In other words, how accurate does it need to be?

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Employees can help influence customers and humanize the face of your company, but how do you know which pieces of content are resonating with their social audiences?

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention.