Sherrilynne Starkie

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What every consultant should know about social media analytics

Sherrilynne Starkie

Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager. A social media consultant brings other aptitudes to the analysis piece too. An audit will include audience analysis. So is adaptability.

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Top five: The ethics of kids and tech

Sherrilynne Starkie

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Google launches three new ways to tell data stories. Three new features in Google’s Data Studio make analysis and reporting easier.

API 150
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Analysis Turns data into actionable insight. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. 67 million Americans listen to podcasts monthly.

Skills 334
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Top Five: Who is social media’s AR winner?

Sherrilynne Starkie

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Google's new video tutorials for data analysis. Google Analytics has introduced a new video series on YouTube: Measure Matters. Listly by Sherrilynne Starkie.

Analytics 170
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Search marketing services every social media consultant should offer

Sherrilynne Starkie

There are more than 200 factors that Google considers in deciding a web page’s ranking, and they are always changing. And thanks to Echo, Google Assistant, Siri and Cortana, voice search is now really important too. The consultant will perform an analysis of keywords, competitors, content, links and of website performance.

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Top Five: YouTube has more users than Facebook

Sherrilynne Starkie

Facebook, YouTube, Snapchat and Google all feature. In its bid to clean up its act, Facebook has suspended a data analysis firm used by Donald Trump's 2016 campaign. Google improves image search. Top Five: YouTube beats Facebook as most-used platform. Listly by Sherrilynne Starkie. Follow List. Embed List. Mar 18, 2018.

YouTube 67