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You Become What You Measure

Social Media Strategery

Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized. We use tools like Sysomos and Radian6 to track millions of social media posts. We use social network analysis to determine how messages flow from one person to another.

Sysomos 134
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.

Tools 206
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Should You Be Outsourcing Social Media?

Proactive Report

Mark Evans wrote this week in the Sysomos blog. They can do the listening and analysis of the conversations. Image Credit ShashaW on Flickr. The answer is yes and no – depending which part of the social media program you’re talking about. Your agency can do a lot of preparation and support. Follow me on Twitter.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Among the most popular are Socialbakers , Netvibes , BrandWatch , Simply Measured , Mention , Sysomos , Brand24 , Alianzo , and Union Metrics. Social Media Management Tools.

Tools 170
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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Cheers, Sheldon, community manager for Sysomos Reply Tamar Weinberg July 7, 2010 at 2:17 pm Cool, thanks Sheldon. Thanks so much for the great post, -Onibalusi Reply Tamar Weinberg July 8, 2010 at 10:35 pm Yup — that Sysomos study really nailed it for me. Great post. Congrats to you guys, by the way!)