Waxing UnLyrical

MAY 30, 2011

I decided to do a worst-case analysis. Amrit Pal is an undergraduate engineering student at BITS Pilani in Goa, India. “Of course, we know this social-media-is-cool phenomenon makes big, bulky, white-elephant-ish corporations go tingly in their eyes. Currently, the money is fast and the firms naïve. Long live relationships.

Startup 172

Startup Social Enterprise Flickr Social Media 172

Waxing UnLyrical

DECEMBER 2, 2015

Audience research and analysis is essential to forming an effective promotion. Will they find it through clicking on links in the content or using search engines? A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation.

Content 100

Content Influencer Forums Analysis 100

Waxing UnLyrical

OCTOBER 5, 2016

numbers & graphs were key to talking to engineers, so I’ve measured ever since #measurepr. A3 when customers ask only for metrics and thinking they get relevance, analysis and insight in the answers #measurePR #amecmm. A1 Started measuring in 1981 out of self-defense when I got a new CEO with an accounting background.

Analysis 193

Analysis Consultant Metrics Research 193

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. There is no mention of whether this style of growth worked for the organizations to really achieve what they’re looking for.

Community building 250

Community building Tumblr Organization Communities 250