Socialmedia.biz

JANUARY 14, 2020

Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet? Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

Mobile 90

Mobile Engagement Organization Video 90

agora pulse

SEPTEMBER 23, 2020

Here’s how to run competitor analysis. Tip: Agorapulse works all this out for you and even gives you comparisons from historical data. Management will be looking at the overall cost of your social media operation versus the results. Costs include social media tools , paid advertising, giveaways, and of course, your salary.

Social Media 144

Social Media ROI Social Media Management URL 144

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 8, 2021

Key metrics to look for: Cost per Impression (CPM). Cost per Engagement (CPE). Cost per impressions, for example, is a useful metric for digital marketing teams who want to know if their paid content is reaching their intended audience. Web Conversions. Key metrics to look for: Organic and Paid Engagements by network.

Report 127

Report Social Media Metrics Team 127

Sprout Social

FEBRUARY 22, 2024

To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more. Influencer marketing trend analysis Social media users expect brands to read the room. You also learn what to avoid at all costs.

ROI 101

ROI Analytics Influencer Campaign 101

Ignite Social Media

MAY 18, 2017

This measure allows easy comparison between posts that may have differing audience reach. Although, our analysis of Facebook data found that link posts had a 33% lower average engagement rate than photo posts, looking at the engagement rate of link posts can be helpful as these posts are driving active engagement from the audience.

Types 134

Types Content CPM CPC 134

Hootsuite

MARCH 2, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. For comparison, in the same period Snapchat earned $561 million. By comparison, Snapchat reported 218 million global DAUs for Q4 2019. Average cost per one thousand impressions (CPM) is $10.

Brands 145

Brands Meme Hashtag Remix 145