Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Sprout Social

NOVEMBER 2, 2023

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Analytics tools for your website or app are your best bet for such data.

Examples 104

Examples Template Templates How To 104

Oktopost

APRIL 22, 2019

However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. Accuracy in both big-picture and fine-grained analysis. However, with great analytics power comes a great deal of setup and maintenance.

Software 101

Software Marketing Analytics B2B 101

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Comprehensive Analytics. This data should be automatically synced with other social media analytics already being generated by your marketing team.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

FEBRUARY 7, 2011

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Twitter is adding 300,000 new users per day, and 80% of Twitter use is on mobile devices. How to Use Social Media for B2B Marketing by Inc. The Maturation of Social Media ROI by Mashable.

Social Media 198

Social Media Tools Tips ROI 198

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. As mentioned, this is a long article.

Sites 96

Sites Industry Blogger News 96