Social and Logical

DECEMBER 3, 2010

Research psychology has defined a framework called ABA (applied behavioral analysis). Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. The first step is to identify the behavior that you want.

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 28, 2010

Tags: Bounty , Paper Towel Gang , You Tube Comments Leave a Comment Categories Engagment , Just Because , Marketing , Perspectives Author greenchristine ← The Art of Being Personal While Sticking To Business Objectives Something Old, Something New, The Beatles On i-Tunes → Like Be the first to like this post. (..)

Embedding 150

Embedding Analysis ROI Conversation 150

Social and Logical

DECEMBER 3, 2010

Likewise, analysis can only get you so far when it comes to social media. Remember when Jack Skelington used equations to analyze and figure out the Christmas spirit in Nightmare Before Christmas? Pretty silly isn’t it? Check out 9:30 in the video clip below. Many people really miss the point when it comes to engaging online audiences.

Engagement 150

Engagement Fashion Analysis Data 150

Social and Logical

DECEMBER 7, 2010

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter.

Campaign 170

Campaign Pharmaceuticals Research Project 170