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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

Vocus 184
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Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

The steps below briefly outline what should be on your content marketing “ta-da” list. SEO is the first point on your content marketing “ ta-da” list. Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Full list: [link]. Write “Top List” content.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account. That’s a good starter list for Mass Influencers. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Zenbe This is a no-frills to-do list app that syncs between the Web and iPhone. link] [link] Sharon Mostyn Awesome list, thanks Jay! link] Mark Levy Great list Jay.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are.