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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

Vocus 184
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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Pete Hollier lists the top ten blog directories for listings that will generate both direct traffic and valuable backlinks. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. It was riveting.

Alltop 148
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Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

The steps below briefly outline what should be on your content marketing “ta-da” list. SEO is the first point on your content marketing “ ta-da” list. You can add more – Pinterest and StumbleUpon can be great additions to your main social networks list. Full list: [link]. Write “Top List” content.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.), and what PR pros need to do differently to succeed in this new environment.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Wildfire Social Media Monitor.

Tools 206
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account. That’s a good starter list for Mass Influencers. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Zenbe This is a no-frills to-do list app that syncs between the Web and iPhone. link] [link] Sharon Mostyn Awesome list, thanks Jay! link] Mark Levy Great list Jay.