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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

presentation downloads, session video) after the event. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Mobile app to monitor on the go.

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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

Greg Jarboe , president and co-founder of SEO-PR, has worked on several campaigns for Southwest Airlines, the SES Conference and Expo series, and Rutgers Center for Management Development. Jeff Hasen , author of The Art of Mobile Persuasion and Mobilized Marketing , is one of the leading strategists, evangelists and voices in mobile.

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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. 7 Social media contest ideas to increase engagement.

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How Tools Measure Your Internet Life

Ari Herzog

Out of 1,229,954 global brand websites analyzed in areas including number of incoming links, mobile device support, location tags, accessibility standards, daily mentions on Twitter, developer plugins used, and dozens of other variables, ariherzog.com has a Heardable rank of 195 and a brand health score of 698 (out of 1,000 possible points).

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Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

Buffer Social

Q4 content calendar [ Downloadable ]. Download full-size image]. Airbnb also took the time to showcase how appreciative it is of its community over Thanksgiving by sharing an on-brand message about feeling at home: November 23 — Black Friday. Southwest Airlines (@SouthwestAir) December 21, 2016. Ready to jump in?