Webbiquity SMM

NOVEMBER 27, 2018

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

Reputation 105

Reputation System Brands Knowledge Base 105

Webbiquity SMM

AUGUST 29, 2017

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Keyhole.co

OCTOBER 21, 2023

Monitoring social media reveals priceless information about client preferences, problems, and expectations. Competitor research The commercial environment is quite competitive. Various forms of social media monitoring The task of social media monitoring is not universally applicable.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JUNE 29, 2023

Approach partnerships with caution Partnering up with other brands, influencers and ambassadors can be an amazing opportunity to get creative and spread the word about your brand. A little research before you partner with another organization or person is always a good idea. Read more about avoiding brand safety risks here.

Reputation 106

Reputation Strategy Brands HootSuite 106