Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 90

Social Media Content Airlines Authentication 90

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

MARCH 30, 2022

Trend #1: Social Media & Ecommerce Channels as a Power Couple. Social media is the number one source of brand discovery for 52% of this age group. Beauty, and FabFitFun came together to discuss the growth of social commerce, asserting that platform innovations enable ecommerce to be a shared, social experience.

Trends 75

Trends Retail UGC Authentication 75

Diva Marketing Blog

DECEMBER 22, 2013

The miracle of social media is its impact reaches beyond just one customer. My favorite act of couragous miracle making this season is from the Canadian airline Westjet that surprised passengers with presents that they wanted (not swag from the airline). That takes courage. . Video is well done and worth a watch. .

Social Media 67

Social Media Airlines Film Foursquare 67

Webbiquity SMM

SEPTEMBER 1, 2016

On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Host Social Media Contests. not being present online causes you to lose meaningful connections.

Retail 52

Retail Trends UGC Mobile 52

Pixlee

APRIL 11, 2017

Branding is a daily commitment to building customer loyalty for the long term. When you elicit emotion, fully entertain and wholeheartedly captivate your audience with real, authentic narratives, you’re establishing a tangible human connection with your target consumer. Marketing is a push for a one-time conversion.

Brands 42

Brands Hotels Travel Airlines 42