The Realtime Report

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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI AI shouldn’t replace human writers, but it can be a valuable tool,” says Karla Jo Helms, Anti-PR® Chief Strategist of JOTO PR Disruptors.

Google 91
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The Scale of Upcoming Changes in the World of Media

The Realtime Report

Other tools like news aggregators, social media, thematic communities, and a multitude of other resources help PR specialists reach their goals while providing their clients with successful results. This in-house developed tool was actively used by our own team while working with the Nimbus Platform and their CEO Alex Lemberg.

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Research Group Makes Music with ETs

The Realtime Report

Interest in ET contact has surged recently with the creation of a new congressional agency called AARO, designed to aggregate and disclose government data UFOs. One of the hands-on workshops is dedicated to sharing the tools and methods used to make music with ET’s so you can replicate the research at home.

Research 103
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Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

While there are a growing roster of tools and apps to help businesses glean visitor intent, the best way is to ask customers directly through surveys, chat, and other market research methods. Businesses can then aggregate the feedback to spot trends, establish best practices, identify training opportunities, and so on.

Metrics 79
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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

Our tech-industry clients develop, manufacture, and sell hardware, software, and services that range from end-user devices and applications to enterprise network solutions and management tools. And who their customers are, as well as their content usage for purchase decisions, varies widely depending on the product or service in question.

Strategy 178
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ISeeChange and NASA Launch Citizen Science App

The Realtime Report

Users will have a streamlined tool to document their experiences with extreme heat, flooding, and changes in landscapes and urban trees, among other investigations in the Tracker app.

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How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice

The Realtime Report

Reebok’s new long-term strategy to build the brand on social tools focused on two main goals: to create a “singular, consistent brand voice on all platforms” and to be ”globally owned and locally supported” – meaning that each market would be able post and contribute content from the central platform.

Brands 165