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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to. That’s not the point.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. BuzzSumo is a tool for competitor research. Brandwatch is a social media monitoring platform that supports 27 languages and provides results from millions of social news and media sources across the web.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Other topics (or "lessons") could include the following: RSS, flickr , Wikipedia , social bookmarking, search engines/blog search engines, virtual worlds, VoIP/Skype, mobile media, interactive gaming, and other tools that can be found on this nice list on the Teaching PR blog. Extra Credit: OPML for Social Media U.

Class 274
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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Research & Development. IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. FeVote is another suggestion board web application that lets companies crowdsource their research and development. social networking.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

137 Small Business Twitter Tips (Small Business Trends): One hundred and thirty seven people were asked to offer their best Twitter tips, and this has been aggregated and put in a document (PDF, but not linked to this page) for all to see. But if you’re a website creator, have you optimized for mobile search? Explanations within.

Marketing 265
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. Suddenly everyone is a social media consultant, yet very few of us are true online sociologists, observers, or genuine conversationalists.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. I had never heard of the Facebook edgerank algorithm before so I have learned something new.

Facebook 279