General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies. Instead of overtly marketing over 40 brands, “Hello, Cereal Lovers” is more focused on crafting a visual story on people’s love and passion for cereal. About the Jessica Gioglio: Follow @savvybostonian.
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