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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies. Instead of overtly marketing over 40 brands, “Hello, Cereal Lovers” is more focused on crafting a visual story on people’s love and passion for cereal. About the Jessica Gioglio: Follow @savvybostonian.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Towards a Definition The following definition is intended to introduce the general nature of PLEs: a Personal Learning Environment is a facility for an individual to access, aggregate, configure and manipulate digital artefacts of their ongoing learning experiences. A PLE could be implemented as a mashup.

Web 2.0 165
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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. crowdSPRING is the latest entry into the increasingly crowded crowdsourced graphic design service market. With how flooded the market is with graphic designers it can be tough to get a foot in the door.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. I have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable. 12 Comments. 90% said "Yes."

LinkedIn 109
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15 Key Facts about Content Curation

Writtent Blog

For many content marketers, curation is something of a silver bullet. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Content Curation: Everyone Is Doing It. Curation Is Social.

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